EASTER EGGS
Ring Doorbell | “Wrong House, Right Ring”
Unexpected visits from friends can spoil a date. Ring Doorbell’s privacy features help you tune out the “Kyle” in your life.
Chick-fil-A | “Service Excellence Bootcamp”
Ever wondered how Chick-fil-A employees got so disciplined?
AD: Mia Kasper, Bianca Cherry
Boxed Water | Manifesto
Premium water brands have made things too complicated. We’re reminding people of a simple truth.
Alltrails | “Outdoors: A Love Story”
When a hiking app wants to grow, you hand the mic to your users.
My role: writer, director, editor
Cancel Culture—what’s that? I hear all these young folks are cancelling their Netflix subscriptions because they can’t share ‘em with more than four people. Is that it? Oh, you mean ‘cancel culture’ like when everyone suddenly attacked Ellen DeGeneres for creating a toxic workplace. I see what you mean.
Listen, where I come from in Kansas, we don’t cancel nobody. Just last month when my player Danny Rojas killed that greyhound, the British media was going nuts, PETA was demonstrating outside our practice facility, and Twitter was trying to cancel this man before the game was over!
We need to slow down! Rewind ten years before everybody and their aunt was on social media and the stuff people are carrying on about now would be old news in a week. What did Jesus say? Let the dude who ain’t done nothing wrong throw the first rock. I know everybody is going to call me old-fashioned for saying this stuff—but I mean it!
There’s another angle that we ought to consider too. Times have changed. I’m not a big fan of these Hollywood hotshots who get a “me-too” accusation and then start fuming that everyone is out to get them. If you’ve done somethin’ bad, you should expect its going to come around and bite ya’ in the ass eventually. There’s an old saying that my Pawpaw used to tell me: if you steal a man’s pig, don’t be surprised when you see your name in the newspaper.
We all want poetic justice. Name me one person who doesn’t like to see the bad guy get his due at the end of the movie. Heck—my own kids started clapping when Scar died in The Lion King. Some people need punishment, sure. But everybody deserves a second chance.
Thank Your Lucky Stars | Thank You Notes
A lot of people help us everyday in big and small ways. How often do we stop to thank them in a genuine way? These cards do just that.
Dear Hallmark, you know where to find me…
AD: Mahek Asher
Manifestos
They’re the forge for word-smithing.
Marketing Principles From the River City
One of the nerdier advertising things I worked on! I collabed with an Art Director and marketing professors to turn 13 unfinished chapters into VCU’s first free online textbook for Marketing 101. The textbook was named Pressbook’s book of the month for May 2026, and it also got nominated for the State Council of Higher Education for Virginia (SCHEV) and the Virtual Library of Virginia (VIVA) Virginia Open Educational Resource Impact Award.