What is SideQuest?

A new navigation app created by MapQuest.

SidQuest puts freedom back in the hands of travelers by allowing them to customize their journey based on their interests, instead of selecting from artificially generated routes.

The most popular navigation apps save us all time at the expense of the serendipitous moments of wonder that actually make travel worth it to begin with. SideQuest is challenging this hive-mind mentality by daring to offer an entirely unique alternative.

Manifesto

OOH

We’re connecting with travelers mid-trip to remind them the open road is for wonder.

Social

To win hearts and minds, SideQuest will take to Instagram.

Updated Branding

Navigation is evolving, so Mapquests brand identity will follow suit.

App