The most popular navigation apps save us all time at the expense of the serendipitous moments of wonder that actually make travel worth it to begin with. SideQuest is a new navigation app and brand platform created by MapQuest that dares to offer an entirely unique alternative.

SideQuest puts freedom back in the hands of travelers by allowing them design custom journeys based on their interests, instead of selecting from artificially generated routes.

Manifesto

OOH

We’re connecting with travelers mid-trip to remind them the open road is for wonder.

Social

To win hearts and minds, SideQuest will take to Instagram.

Updated Branding

Navigation is evolving, so Mapquests brand identity will follow suit.

App