Smirnoff ICE

Gen Z wears many hats—they’re professionals by day, gamers by night, partiers on the weekend, and students in-between. They get that sometimes the vibe calls for a different flavor of themselves.

Luckily, Smirnoff ICE has knows a thing or two (better yet, 16) about flavor.

Instagram Teaser Videos

Step 1: Whet people’s appetite for whetting their whistle.

Instagram Persona Videos

Let’s introduce people to the ICE flavor that matches the energy they bring to the function.

(TAP GIFS BELOW TO WATCH)

Skateboard Dog – Original Flavor

House Plant – Green Plant Flavor

Mitochondria – Screwdriver Flavor

Tuxedo Penguin – Triple Black Flavor

Inflatable Tube Thing – Pink Lemonade Flavor

Clucking Hens – Spicy Tamarind Flavor

More Flavors for More Feelings

Because we all contain multitudes…

Snapchat Filter

Share your vibe, confuse+amuse your friends.

OOH Ads

Now that people have met our personas, it’s time to surprise them out in the wild.

Smirnoff Shred-Off

To build on the buzz around our Original Flavor persona, we’re inviting some good boys to compete in a skateboarding dog competition at X Games.

Prize & Merch

To the victor go the treats and pets. Oh, and here’s a trophy for the owners, too.

AD: Graham Bartal, CBM: Harper Lock, XD: Ken Hargrove, ST: Brittni Evans